Traditional ornaments continue to influence even present gold designs and patterns of Kerala Jewelleries. Kasu Mala (Kaasumala), Palakka Mala, Nagapada Thali, Karimani Mala, Mullamottu Mala, Manga Mala, Cheruthali (Thalikoottam), Addiyal, Kashali, Poothali, Jhimki etc. remain an evergreen influence.Every household boasts of owning at least one of them. Even though it comprises only about 5% in case of the daily gold business, traditional gold ornaments remain a main asset of Kerala families.
Foreign and domestic tourists buy gold from Kerala. They are attracted by the variety of special traditional designs, mostly Kasu Mala, Palakka and Jhimki which are very popular among gold lovers around the globe.