Gold never goes out of fashion, it is only remoulded to suit the look of times. For today’s young women of Kerala the golden statement is one that is combined with other stones. Also combinations of platinum and white gold are very popular. The trend can be attributed to international influence.
Traditional ornaments continue to influence even present gold designs and patterns of Kerala Jewelleries. Kasu Mala (Kaasumala), Palakka Mala, Nagapada Thali, Karimani Mala, Mullamottu Mala, Manga Mala, Cheruthali (Thalikoottam), Addiyal, Kashali, Poothali, Jhimki etc. remain an evergreen influence.Every household boasts of owning at least one of them. Even though it comprises only about 5% in case of the daily gold business, traditional gold ornaments remain a main asset of Kerala families.
Foreign and domestic tourists buy gold from Kerala. They are attracted by the variety of special traditional designs, mostly Kasu Mala, Palakka and Jhimki which are very popular among gold lovers around the globe.
Stylish design compromises of new and modern designs, different from traditional designs. They may be light weight or heavy designs with unique and variety in designs. In all category such as Diamond, Gold comes with stylish designs. They are entirely different among traditional set of designs.